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From Book to Bestseller: An Insider's Guide to Publicizing and Marketing Your Book!

Description

Reviews

Rating: 5 / 5
Date: 2010-06-05
Summary: "Book Marketing Fuel"

"From Book to Bestseller" is packed with high-octane advice to accelerate the marketing campaigns of experienced and new authors alike. Penny Sansevieri's book is a reference manual for writers seeking to position themselves as experts and attract media attention. It will also help the novice avoid public relations blunders that can send a fledgling career careening off the track. Ms. Sansevieri's overview of book review basics and her insider information on respected reviewers were a boost for my publicity efforts. And I discovered some great ideas for unknown authors to garner critical exposure outside the exclusive big bookstores. "From Book to Bestseller" is one tool that will stay on my bookshelf for years to come.

Rating: 5 / 5
Date: 2009-01-06
Summary: "A great book for authors and publishers"

If you are an author and you wonder what it takes to make your book a bestseller, read this book. Penny Sanseviery gave great and comprehensive advice in a clear and concise writing style.

Rating: 3 / 5
Date: 2008-05-14
Summary: "Primarily about marketing through personal appearances"

I admit, most of the contents of _From Book to Bestseller_ were not new to me because I've already read other books on marketing for self-publishers, which contained much of the same advice. I found this book to be rather breezy and fluffy in comparison. I also admit that I'm an editor as well as an author, and this book is in need of editorial work. To get my pet peeves out of the way, it's time for the copyeditor and layout artist to discover:

* Curved quotation marks
* That reviewers will not respect a publisher who calls an ARC an " advanced" reading copy (it should be "advance")
* A better use of white space in the layout--especially, using less of it
* And, that certain tips don't have to be repeated in multiple chapters, because this is a book, not a series of independently published reports

Having gotten all that off my chest: _From Book to Bestseller_ consists of a series of very short, bite-sized chapters, like little reports. Its real strength is its advice on radio and TV appearances, rather than on some other and often very successful marketing methods. There is little information on mailings to consumers, bookstores, and libraries; on the mechanics of writing catalog copy, ad copy, and press releases; or on the use of wholesalers and distributors.

This book makes little attempt to discuss the comparative values of different marketing methods, or on how to analyze whether a given method is working for your particular book. Because an infinite amount of time and money can be spent on marketing, but much of it will not bring results for a given book, this is a significant weakness. _From Book to Bestseller_ sometimes implies that just "getting exposure" automatically sells books. That is not in fact the case.

For example, there is an upbeat chapter on starting a syndicated column. A syndicated column can be a useful revenue stream for a professional journalist. But since it takes substantial time and effort to not only get syndication, but to write column after column after column, it's an exceedingly time-consuming way to just publicize a book. An author can hardly mention his or her book in every column. It is much easier, and just as effective, to do a one-time press release mailing to journalists already writing columns.

I would recommend _From Book to Bestseller_ only to authors and self-publishers who want to market their books primarily through TV, radio, and personal appearances--and who have already done research to determine whether these very time-consuming methods are likely to market their particular book well.

Rating: 5 / 5
Date: 2007-05-25
Summary: "The most helpful book ever!"

This is the most helpful and comprehensive book on how to market a book. I learned so much from Penny and recommend her book to all my writing students who are seeking publication. These days the author is responsible for marketing her book and it is worthwhile to know what you are doing in order to get the most from your publicity dollars.

I've marked, highlighted and dog-earred this book and I continually come back to it as a reference manual as I am publicizing my book RIGHT TO RECOVER: Winning the Political and Religious Wars Over Stem Cell Research in America. With the advice in this book I was able to put together a marketing plan for pre-publication that my publisher is very pleased with.

Yvonne Perry
yvonneperry.net

Rating: 5 / 5
Date: 2007-04-24
Summary: "Absolutely Wonderful How To"

From Book to Bestseller by Penny Sansevieri is the book you need if you intend to self publish and also if you are published by a major publisher. The author, who has seven other titles to her credit, is an expert in how to promote yourself and your book on Television, radio, book signings and other ways. She discusses the secrets of writing books that sell, creating unique marketing campaigns, budgeting, and more. This is THE book that authors need! Excellent!